Who.A.U SoHo Store Grand Opening Party

On December 3rd, Chamber Images was hired to cover a second party for Who.A.U, the Korean based, California-styled clothing store. The grand opening party for Who.A.U's SoHo Store was a RSVP-Only event complete with a red carpet treatment, a step and repeat, Who.A.U models and the California Grizzly Bear, the Who.A.U Mascot. DJ Kalkutta was there spinning and had all the shoppers dancing the whole night through. Those who RSVP'ed were treated with step and repeat photographs with the Who.A.U models and mascot, free food and drinks, and if they shopped around long enough, a special appearance by MTV Jersey Shore reality tv stars, Ronnie and Sammi. Everyone that stuck around were able to take photos with the two and received autographs from them at the end of the event.

It was the first time we've brought on a 3rd shooter to help take care of the step and repeat, while Chris and I took care of capturing coverage of the whole event. I would have to say, it went incredibly smoothly and it was an enjoyable experience. Check it out!

Here are some photos of the event:

If you were at the event and haven't seen your photos yet, check them out on WHO.A.U's facebook fan page album!

Camera settings: The step and repeat photos were taken by our assistant Rey, with a Nikon D200, using a shoot through umbrella and an Alien Bee. They were taken around f/8 and at about 1/100 shutter speed at 800 ISO. The video and other photos were taken with Canon 5D Mark II's. Despite how well lit the store was, I had to keep the aperture wide open for video and slow down the shutter so I could take ambient photos. It was too much trouble to use a speed light while I was switching between photos and shooting video as well. I used the quick camera settings (C1) to switch between shooting and capturing footage. It turned out to be useful for that situation.